The Path to
Patient Centricity
Patient-Centred Design:
Ensure drugs are better suited to patients by prioritising their needs throughout the drug development process, from research to post-market stages.
Patient Education:
Invest in educational programs that empower patients to make informed decisions about their health.
Patient Engagement:
Build trust and foster community by engaging patients through a comprehensive omnichannel mix, including social media, portals, and support groups, while gathering valuable feedback.
Patient Advocacy:
Collaborate with advocacy groups to gain insights into patient challenges and unmet needs, enhancing understanding and response to these issues.
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