From our insights and patient and HCP engagement, we found that there was a huge disparity in the way that patients and HCPs viewed current asthma care. 

The contrast between patient opinion and the real-life situation facing A&E professionals dealing with asthma cases was brought to life by our designers.

By showcasing data in a visual way, we're able to communicate essential information to both patients and HCPs, creating real-world impact in the way conditions like Asthma and COPD are managed.