Our thinking

Discover insights and opinion pieces from our team of experienced colleagues as we explore the world of health and medical communications.

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Showing 1 - 8 of 8 articles

What_do_patients_stories_actually_teach_us

Commercial strategyClaire Nysia Gill

What do patient stories actually teach us?

The_hidden_work_of_turning_breakthroughs_into_outcomes

Commercial strategyDr Alexandra Loveday

The hidden work of turning breakthroughs into positive patient experience and outcomes

The_words_around_health_matter

Making Health WholeDr Alexandra Loveday

The words around health communication strategies matter

The_Real_World_Challenge_Pharma_Can't_Ignore

Making Health WholePaul Guinness

The real-world challenge pharma can’t ignore: Sustained engagement

The_silent_drop_off_how_disengagement_shows_up_in_everyday_behaviour

Making Health WholeCaroline Finn

The silent drop-off: How disengagement shows up in everyday behaviour

Where_Making_Health_Whole_began

Making Health WholeMiranda Stead

The beginning of Making Health Whole: The foundation of our whole-person care strategy

Cutting_the_friction_from_health_comms_through_whole_person_design

Making Health WholeMario Kuszkowski

Cutting the friction from health comms through whole-person design

The_Real_Work_Begins_After_Diagnosis

Making Health WholeMiranda Stead

The real work begins after diagnosis: Why making health whole matters now?

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